Information Display & Entertainment Association
IDEA is a not-for-profit professional association for organizations in the Game and Event Presentation industry that is governed by an elected Executive Board with day-to-day operations conducted by office staff. The Standing Committees direct and make recommendations to the Board about the various segments of IDEA which they oversee. Members are encouraged to be active in the direction of IDEA by participating on one of the various committees or running for elected office.

Friday, July 23 1:00 EDT
In her eighth season, Michelle and her team are responsible for the Chicago Bulls and Windy City Bulls game night experience, including game presentation, entertainment programming, content production and fan engagement. She also oversees the cast of over 180 performers that is Bulls Entertainment, which includes: Benny The Bull, Luvabulls, Incredibulls, Bulls DJs, BullsKidz, 312 Crew and Bucket Boys, among others. Michelle’s team also supports the production of non-game events for corporate partners, Season Ticket Holders, Chicago Bulls Charities, community relations and grassroots marketing.
Michelle has co-produced NBA All-Star Saturday Night four times from 2016-2019, and Bulls Entertainment was featured throughout the 2020 NBA All-Star Weekend in Chicago. Her team’s work has also won several awards, including a Chicago/Midwest Emmy Award in 2014, Telly Awards in 2014 and 2015, and IDEA Conference Golden Matrix Awards in 2014, 2017 and 2020.
Prior to joining the Bulls, Michelle worked for the New York Knicks for 13 seasons, producing performances with the likes of Alicia Keys, Swizz Beatz and Questlove, among others. During this time, she also traveled to China, Paris, Milan, Abu Dhabi and Manila with the NBA International Grassroots Program to produce NBA team entertainers.
Michelle was born in Chicago and grew up watching the legendary Bulls in the 90’s. She graduated from the Stern School of Business at New York University in 2001 with dual Bachelor’s Degrees in Marketing and Management. As a former musician and dancer, Michelle continues to be inspired by Jennifer Lopez’s longevity and female empowerment. She currently resides in Chicago with her residential broker husband, Chris, and their Mini Bernedoodle, Bruce Lee.
IDEA is a not-for-profit professional association for organizations in the Event Presentation industry that is governed by an elected Executive Board with day-to-day operations conducted by office staff. The Standing Committees direct and make recommendations to the Board. Members are encouraged to be active in the direction of IDEA.
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